Hold: Strong without stiffness
Finish: High shine
Style guide: Perfect for controlling and defining pompadour, side-parts and slick-backs
Hair type: Suitable for straight, wavy or curly, normal to thick hair types, short to medium in length
Base: Water based
Apply to dry hair that has been washed beforehand with Uppercut DeluxeEveryday Shampoo andConditioner.
Start by working a small amount of pomade into dry palms and make sure to spread evenly across both hands. Apply a small amount to the fringe area using fingertips then work from the back of your head forwards making sure to spread the pomade evenly throughout your hair.
Using a comb from our Uppercut Deluxe Comb range, shape and define your style from root to tip, front to back. For extra hold or shine, build up layers of Deluxe Pomade as you go, before setting your style tight. Take a step back, and admire.
Soon after getting into Barbering, the founders of Uppercut Deluxe quickly realized that existing products just didn’t do it for the styles they were being asked to cut and shape in their barbershop. Some products were too greasy, others dried out. Some were too heavy while others didn’t hold shape.
Deluxe Pomade was their solution. They created a product that holds hair perfectly in place, while giving the definition and shine that so many classic styles need to look good.
This pomade is a water-based pomade formulation, meaning it washes out easily leaving no ugly residue. Timeless grooming made easy.
The original product that launched the Uppercut Deluxe brand.
Deluxe Pomade was created out of a desire for something more, Uppercut Deluxe founder, Steve Purcell, set out to create the perfect Pomade. He went through a harrowing year of development, countless rounds sampling and testing until the formula was perfected. With that, Deluxe Pomade was born.
Still to this day, the product is small-batch crafted and manually poured, allowing for the product to be temperature controlled with incredible accuracy. Temperature controlling the formula throughout the filling process is the key to creating consistent hold, manipulating the density without disrupting the light reflective properties that create the shine.
It is this same process of temperature accuracy that activates thefast bondingingredients and allows the ingredients to be pushed to the limit, maximizing their binding capabilities creating a much stronger hold.
Themid-density of the product allows for maximum bond and hold, without losing it’s smooth application ability. Since each hair is individually coated, when combed or brushed, the hair bonds, pairs and locks creating perfect tight comblines. The coat of Pomade creates a barrier, which acts as alight reflector and protector of the hair’s natural state. This barrier smooths the hair cuticle, locking in natural oils to ensure the hair isn’t damaged and doesn’t dry out.
For over 10 years, Deluxe Pomade has been the most popular product in the range. Trusted by Barbers, loved by users, Deluxe Pomade isn’t going anywhere.